Apr 10 2019
Congratulations to Souwester Spirits on winning their Silver award at the Tasting Australia Spirits Awards presented by Mastercask for the second batch of their native botanicals gin, a beautifully branded gin that captures perfectly the tastes of Margaret River WA and goes from strength to strength.
Apr 09 2019
Congratulations to Onetaqwa as their brand is launched in Harrods for sale this week for Ramadan 2019. Shared values of luxury and beautiful made products makes Harrods is the perfect partner for Onetaqwa, The World’s finest Ramadan Calendar. The award winning packaging design by LW Creative Services will be on display in store for the coming weeks in the lead up to Ramadan and sure to be a talking point for all who see it.
Mar 19 2019
Yesterday was #GlobalRecyclingDay 2019 and what better way to protect the future of out planet than to support @GlbRecyclingDay than by taking a few moments over your elevenses to consider how to make your break time planet time. Here are two of my favourite morning sips that we tried and are doing big things for the planet while requiring us to make only a small change without compromising on great taste. Well done @HALO_COFFEE_CO and @brewteaco for their efforts and great tasting products, amazing design and great brand experience.
Feb 28 2019
Thank you to everyone who came along to @EasyfairsPACK in Birmingham yesterday to see me talk about Power in Your Packaging. Great presentations and forum discussion put together by @TheDrinksReport. Fantastic to hear about the history of @TheEastIndiaGinCompany and how it can be used as brand equity and inspire packaging and very excited by the innovations of @theabsolutcompany with Kahlua and my favourite – Espresso Martini – in a can.
Dec 06 2018
Pantone’s much awaited and eagerly anticipated colour forecast for the year ahead always hits the design world with excitement and power. And, today Pantone has not disappointed!
Following on from 2018 Ultra-Violet, Pantone have announced their colour for 2019 will be Pantone 16-1546 Living Coral. Described as a colour that ‘embraces us with warmth and nourishment’ the vibrant yet soft colour is to fly the flag for optimism next year.
Inspired by surrounding nature – and I’m sure you’ll not fail to spot it now – Living Coral feels calming and at the same time enlivening. Its warmth played up with contrasting blues and optimism with complimentary yellows. It’s vibrancy and freshness speaking for itself when used with black and white.
So, how can we expect to see Pantone 16-1546 Living Coral manifest itself in packaging in 2019?
Sep 10 2018
Looking forward to an exciting week celebrating packaging design at Packaging Innovations London and the Luxury Packaging Awards 2018 where our OneTaqwa Ramadan Calendar has been shortlisted for the best gift packaging 2018 award. Come along to the show at Olympia to see it and all the other finalists, I’ll be there on Wednesday so let me know you are going and we can catch up.
Aug 20 2018
Mood boards are an invaluable piece of creativity when starting a project. As a designer the most exciting part of a project is often the brief that is usually followed by a torrent of ideas and creative thoughts.
Mood boards do two things during this initial brainstorm, firstly the many images come together to serve as inspiration for ideas. Having good reference material enriches design work. Secondly they help a designer to visualise thoughts and ideas to share with a client.
Very often the visualisation of words varies from person to person. Mood boards are a fantastic opportunity to share your visual ideas with the client and establish a common visual language.
A brilliant way to get an understanding of each others ideas and develop a strong visual reference that acts as a point of navigation through the creative design and branding process.
Jul 27 2018
Inspired by the story of the SouWester wind that blows across the west coast of Australia and the native botanicals used to create this unique gin SouWester’s blue and green hues are reminiscent of the distillery’s costal provenance and a celebration of local nature and pristine water sources in the region.
The unique yellow colour comes from barrel ageing the gin and enhances a celebration of Australian spirit.
Showcasing on Packaging of the World today.