Mood boards are an invaluable piece of creativity when starting a project. As a designer the most exciting part of a project is often the brief that is usually followed by a torrent of ideas and creative thoughts.
Mood boards do two things during this initial brainstorm, firstly the many images come together to serve as inspiration for ideas. Having good reference material enriches design work. Secondly they help a designer to visualise thoughts and ideas to share with a client.
Very often the visualisation of words varies from person to person. Mood boards are a fantastic opportunity to share your visual ideas with the client and establish a common visual language.
A brilliant way to get an understanding of each others ideas and develop a strong visual reference that acts as a point of navigation through the creative design and branding process.