Behind the creativity
Creating things is simply brilliant. Using design to bring to life ideas with tangible results that people respond to is as rewarding as it is addictive. I can’t think of anything I rather do. Design, solution focussed creativity, being inspired and creating beauty everyday, what could be more amazing.
Creative Results
Packaging Design / Branding / NPD and Naming / Copy Writing / Art Direction
Over the years I have worked both within agencies and directly with my own clients to create the most wonderful things and seen my work win awards and win the hearts of consumers. I’d like to think my unique style is in all of them and that my expertise has guided and shaped their success. My personal style lends itself to creating beauty, strategically effective design and brand nurturing across aspirational, premium FMCG and luxury goods.
Adding Value
2D – Graphic Design / 3D – Structural Design / Visual Brand Identity / Brand World
Strategic design has the power to persuade and creative design has the power to please. It’s the merge of these two that is so prevalent in my work. I understand how 3D design can connect with an audience to make something aspirational and the power of graphics to create desire. I like to build bold. Brand identity comes from a mixture of iconic elements and the trust built in consumer conversation.
Trusted Collaboration
Understanding your needs / Design Goals / Creative Inspiration
Any design project for me is about communication, it’s about understanding your needs and the needs of the project. Working together to develop a creative brief that is both challenging and inspiring is the key to success. Design is a process and understanding what we, together, will achieve I’d like to think that the best work is the result of trusted relationships and collaboration.
Creativity In Action
Here is a sample of the work that I have done, a mix of successful projects that were brand new product developments, projects designed to complement existing brand portfolios, or designs to be simply as attractive as possible. My knowledge of production and uncompromising eye for detail has ensured they look amazing.
