Souwester Spirits launched a unique ice barrel aged gin. Using locally foraged botanicals the flavour is an exciting mix of western Australian native species captured in a beautiful gin that has a delicate yellow appearance from barrel ageing.
This was an exciting design to work on as the Gin category is saturated with many many spirits with their own unique stories. Souwester story is very unique, named after the afternoon wind that blows in Western Australia the idea was to capture the provenance of the local region of Margaret River and the distillery’s unique coastal home. This was a design that needed authenticity and be true to nature of the region. The result is a beautiful label in a colour palette inspired by the land and the sea featuring lovely illustrations that celebrates the local ingredients and flavours.
As this was a small batch gin each of the bottles were hand numbered adding to the craft feel of the design touches like the seal graphic that communicated barrel ageing help to engage and tell the product story and premium difference with modern silver elements and branding brought the whole design to life.